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What the future looks like for content marketing?
29 Sep 2021
Author : Franco Alex
So what is content marketing, and how is it going to help your business? We’re glad you asked.
Content marketing is a new-age form of marketing that produces and publishes relevant content to attract and retain audiences for your brand. Your content reaches organically to your audience, providing helpful information(concerning your brand) that could help them solve their issues. The customer or potential customer consuming the content recognizes the brand and create a positive relationship with it. Not just that, the content could provide a solution to the audience without actually having the brand pitch it to them. In other words, sell them without making the effort to sell.
The double-edged sword of Content Marketing
So you've seen how your brand can benefit from content marketing. But unfortunately, it just isn't that simple. Like your brand, hundreds of thousands of other brands are also trying to produce and publish content to get the audience's attention, and only a few lucky (or deserving) ones get the spotlight on the first page.
Millions of blogs have been published to date, of which only a tiny portion gets genuinely recognized. One way to help your brand get a fighting chance to stay on top is to comply and ace Google's SEO score.
SEO or Search Engine Optimization helps the better and more deserving content to reach the audience. And because of this, content marketers and SEO specialists around the world make sure to build the best SEO scoring content with Keywords specialized to the likings of their audience.
What the future for Content Marketing could look like
With so many million blogs currently circulating on the web, Google must ensure that only the most valuable and relevant content stays on top. Content creators would themselves try every trick on their sleeves to beat the system so that they get a fighting chance on top of the page. We predict that the cream on top will taste better with more content being generated every day. Here are some of our predictions on how the world of Content Marketing is going to look like:-
The AI built to recognize the better content using the SEO guidelines will get even brighter. The old tricks of adding many keywords, black hat SEO practices, et al. wouldn’t work in the future. The more innovative and more advanced AI will recognize relevant and valuable content that could help the audience solve its issues.
Original content and studies will stand apart from the rest, and rightfully so, while the other duplicated content will stand in the back of the line. AI will develop to a level where it becomes much easier to detect and separate the original content and help reach the top.
More Engaging Content
When you have so much valuable and relevant content out there, there’s only soo much one can do to give the perfect solution to the audience’s problems. Many content creators have started to stray away from the old professional stay in your lane content to produce content that engages with its audience. And since the engagement and value-driven for these types of content are much larger, we believe we will see more and more engaging content out there.
Another deciding factor that we could see in the future that would distinguish between valuable and relevant content would be user experience. And no, we are not talking about just the UI/UX experience; we are talking about load time, how fast the content gets delivered to users. We’ll be seeing a wide range of newly created creative user experiences, which are sure to wow us all.
Machine Generated Content
For some, the future has already arrived. Many companies have started to use auto-generated content for their businesses. Simple coding and programming can help them do so. But what we’re yet to see is creative AI solving and producing genuine, relevant, and valuable content. Though not as clever as an actual creative writer, AI can provide content creators with an excellent way to keep producing large amounts of content in less time and resources.
These are a few of the many trends we predict to find in the future world of content marketing. As long as your content is genuine, valuable to your audience, and of course user friendly, it’ll find its way up. Please write to us what you think of our prediction and let us know what you think about how the world of content marketing might turn out.